Language and Mass Communication (CC page 157)

Ad Analysis.

Reflections

The advertisement from Axe, shows that playing arcade games being a grown up is being a looser, and the grown up thin to do is to get a girlfriend, and Axe can bring you that.

Answers:

1. Axe, by the ad agency Lowe Bull.

2. Enciting, because it tries to convince people to were Axe and get a girlfriend by showing how people that play arcade games doesn't have social life.

3. Excitement, love, Vice.

4.The female point of view, because it shows women as toys.

5.To sell Axe, and give people without a girlfriend confidence.