The Rule of Three

The rule of three is a technique used for speeches  for persuading people, mainly because people tend to  remember things better when they are grouped in three. This technique can be used in religious ways, tales, films, but in this post I will focus in political speeches. Here are three examples:

1. “Blood, sweat and tears” – General Patton

2. Our priorities are “Education, Education, Education” – Prime Minister, Tony Blair

3. “Veni, vidi, vici” (I came, I saw, I conquered) – Julius Caesar

Register and Style

Activity: Remediating a rhyme (CC p.165)

1.In the image the tone is more serious. And in the rhyme, the tone seems happy, like for children.

2.The meaning can be lost, cause the meaning can be found subjectively.

3.It makes the audience interpretate the story many different ways, there's nothing concrete.

4.depends on the interpretation of the person who made that "transformation".

Activity: Standard desirable attributes (CC p.167)

In a sport broadcast, jargon could fit in, cause there are different plays, injuries, teams, or even players that are named with jargon.

In an advertisement, the irony attracts people, cause it makes them laugh and remember it, even talk about it with friends.

In a newspaper editorial, there can be some descriptive or personal touches that helps make a more complete opinion.

In a television opinion piece, personal touches can be accepted, but not in a way that formality can be lost.

Activity: Ad analysis (CC p.168)

The tone of this text is ironic, but at the same time shows the quality of Volkswagen products. The register is formal because of the high standard of the company, but, also it makes kinda a joke when it reffers to 74's model when the date of the ad is January of 2008. The formality and context of the ad makes it seem serious but then you understand the joke, it's pretty funny.

Angus advertisement activity

1. The ad is from Mc Donald's

2. The ad makes the hamburger look very tasty and perfect so it's very attracting.
3. We can consider happy emotions and hunger.
4. People who doesn't eat meat or consider it unhealthy probably will not be very attracted to it.
5. The ad makes us hungry, but specially hungry for angus.

Cartoon Analysis

The cartoon shows a tobacco company manager accepting a crazy publicity to convince non-smokers to live aside the healthy type of life and start consuming cigarettes. This comic shows that people can be manipulated by changing their attitude towards smoking. I think it's fair to forbid cigarettes ads cause it reduce smokers, and non-smokers can be really affected with pasive smoking.


Anti-Ads: these are ads that convince people to stop doing something










Philanthropic Ads: these are ads that convince people to donate to a charity or something like that.
Culture Jamming: Ads that try to change culture or critizise it.
Parody and Pastiche: Ads that try to mock something else for example another company or a culture.